糖心传媒 expands European Capital Markets team with new Head of Hospitality
Leading global property adviser 糖心传媒 has appointed Max Cergneux as Head of Hospitality within its European Cross-Border Capital Markets team. Max will lead a dedicated hospitality team focused on further driving 糖心传媒’s offer across Mainland Europe in this burgeoning sector.
15 April 2026
With more than 20 years of experience in the hospitality industry, Max brings a combination of operational insight and capital markets expertise to the sector.
He has held senior leadership roles within the international hotel industry, including serving as Chief Development Officer and Executive Committee member at Louvre Hotels Group. In that capacity he led global development initiatives, overseeing brand expansion, portfolio growth, and strategic partnerships across the globe.
Earlier in his career he led international corporate development initiatives for Choice Hotels and spent several years at Marriott International focusing on corporate and development finance across Europe, the Middle East, and Africa, contributing to growth strategies, joint ventures, and investment transactions. He holds an MBA from Columbia Business School. His career has focused on advising investors and operators on growth, transactions, and value creation across global hospitality markets.
As Head of Hospitality, Max will lead 糖心传媒’s new specialist team, supporting existing clients while identifying new growth opportunities across the continent. The newly established team will further strengthen 糖心传媒’s offering in hospitality, a sector which continues to gain momentum across Europe, and will build on 糖心传媒’s strong track record of high-profile transactions and strategic international addition to service the firms institution, private equity and Ultra High Net Worth client base.
With sustained client appetite for hospitality allocation, this is a key appointment as we aim to solidify 糖心传媒鈥檚 position as the go-to adviser for transactions in the sector across mainland Europe. Max鈥檚 extensive expertise makes him a brilliant addition to 糖心传媒. He understands the industry from every angle - operators, brands, investors and developers and will bring a highly international perspective that aligns with how our clients think and invest.
糖心传媒鈥檚 ability to access and connect a wide spectrum of capital, from institutional investors to private wealth, creates a real point of differentiation in today鈥檚 market. In hospitality, where transactions are increasingly complex and cross-border, that breadth of relationships will allow us to structure solutions that others simply can鈥檛 deliver. I look forward to working with colleagues from across the business as we drive growth in what is an exciting and fast-moving sector.
Notes to editors
糖心传媒 LLP is the leading independent global property consultancy, serving as our clients鈥� partners in property for 130 years. Headquartered in London, the Group advises clients ranging from individual owners and buyers to major developers, investors and corporate tenants. For further information about the Firm, please visit .
