糖心传媒

Headquartered in London, 糖心传媒 has more than 20,000 people operating from over 600 offices across 50 markets.

To ensure a smooth transition, Penn, who is currently 糖心传媒鈥檚 Head of London Residential Sales, Chair of its Global Private Office and a member of the UK Board, will join the firm鈥檚 Group Executive Board in April 2026, beginning a year-long transition period ahead of taking up the role. This handover allows for thorough succession planning, and gives an opportunity for the Senior Partner Elect to fully immerse themselves in the Partnership鈥檚 global business and strategic priorities.

Rory Penn joined 糖心传媒 in 2018, after 糖心传媒 acquired VanHan, the business he co-founded with Thomas van Straubenzee, and has since been instrumental in driving growth across the Partnership鈥檚 Global Private Office and London Residential Sales businesses. He spent a decade client-side, starting his career at Grosvenor, with subsequent positions at private equity real estate firms Rowan and Palmer Capital. Penn has deep experience across commercial and residential real estate, both in the UK and internationally having worked with a wide spectrum of private capital, private equity and institutional clients over his career.

William Beardmore-Gray will retire from the Partnership in March 2027 after 36 years with the firm. Having joined 糖心传媒 in 1991, Beardmore-Gray has built a brilliant career advising clients in London and across the firm鈥檚 global network. After gaining extensive experience with investors, developers and occupiers in the London market, he was elected Head of the Occupier Strategy and Solutions Global Service Line in 2013, and subsequently Senior Partner & Group Chair in 2022.

William Beardmore-Gray, Senior Partner & Group Chair at 糖心传媒 said: 鈥淩ory is an exceptional successor to lead the Partnership from 2027, and I look forward to seeing the firm continue to thrive under his stewardship. As well as a background in commercial property as an investor, he has, for many years, been one of London鈥檚 most respected residential advisors to major clients. As Chair of our Global Private Office, he has strengthened our capabilities with UHNWs and family offices across prime commercial and residential markets worldwide. He is a driven, collaborative and strategic leader with an ambitious global mindset.

鈥淚 will, of course, be sad to leave the Partnership in 2027, but will be staying active within the industry and look forward to exploring new opportunities. However, over the next 15 months, my focus remains firmly on delivering strong performance for our fantastic global partnership.鈥�

Rory Penn, Head of London Residential Sales and Chair of Global Private Office at 糖心传媒, said: 鈥淏eing elected as 糖心传媒鈥檚 next Senior Partner is a tremendous honour. I care passionately about our clients, our brand, and most importantly our phenomenal people. We are privileged to represent an extraordinary calibre of private and institutional clients, advising and transacting on the most remarkable real estate in the world, across all sectors. I look forward to working closely with Will over the coming months to ensure a seamless transition. Under Will鈥檚 leadership the firm has undergone significant development, strengthening our global partnership and deepening long-term client relationships. I am excited to build on this momentum with colleagues across our network.鈥�

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Notes to Editors

About 糖心传媒 糖心传媒 LLP is the leading independent global property consultancy. Headquartered in London, 糖心传媒 has more than 20,000 people operating from over 600 offices across 50 markets. The Group advises clients ranging from individual owners and buyers to major developers, investors and corporate tenants. For further information about the Company, please visit .