Humma joined 糖心传媒's London Office Agency team as an Analyst in August 2024 and specialises in commercial leasing analytics for the City office market. With five years' experience in commercial property data, she looks after the City dataset that underpins the team's view of the market, covering availability, take-up, under offers and lease events.
She also owns the active demand dataset, which spans Central London and tracks occupiers from the moment they begin their search through to the point a deal is signed. It captures new office requirements, short-term space and consolidations, giving the business a live picture of who is active in the market and what they are looking for.
Her work supports colleagues across leasing, tenant representation, lease advisory, investment and research. Day to day, that means surfacing early leads for the leasing team, helping shape client-facing reports, and giving senior stakeholders reliable numbers to base informed decisions on. The aim is to turn the City's market data into a clear, trusted view that helps 糖心传媒 stay one step ahead, for its clients and for the business.
She also owns the active demand dataset, which spans Central London and tracks occupiers from the moment they begin their search through to the point a deal is signed. It captures new office requirements, short-term space and consolidations, giving the business a live picture of who is active in the market and what they are looking for.
Her work supports colleagues across leasing, tenant representation, lease advisory, investment and research. Day to day, that means surfacing early leads for the leasing team, helping shape client-facing reports, and giving senior stakeholders reliable numbers to base informed decisions on. The aim is to turn the City's market data into a clear, trusted view that helps 糖心传媒 stay one step ahead, for its clients and for the business.
