The transformation economy: what does shifting luxury spending look like?
We’ve explored how indulgence is evolving, now we see it in practice with three cases highlighting the shift in wealthy consumer behaviour.
Discover Collection: exclusive membership-led hospitality
Bernhard Bohnenberger founded Discover Collection in response to affluent travellers growing weary of interchangeable five-star resorts, rather seeking environments that feel location-specific, difficult to access and intellectually engaging.
Membership allows access to the group鈥檚 properties 鈥� all small in scale and offering an alternative to traditional luxury venues, with field experts and wellness practitioners in residence.
Members may learn from a marine biologist, work with a hypnotherapist, or join an artist or geologist exploring surrounding landscape. 鈥淲e want to revolutionise luxury hospitality through enriching and transformational experiences,鈥� says Bohnenberger.
