London’s Chelsea neighbourhood: a curated collaboration
Hugh Seaborn, CEO of The Cadogan Estate, measures his plan for the Chelsea neighbourhood in generations.
Control of a 93-acre swathe of London鈥檚 most coveted real estate is a rare privilege.
Seaborn sees Cadogan less as a landlord than as a 鈥渟tage manager鈥�: responsible for setting the scene, curating the cast and making sure the performance holds together over time.
The estate we see today is the result of development and redevelopment throughout the 18th and 19th centuries. The area鈥檚 enduring reputation is one of creativity and artistic edge, after a string of cultural icons, from Oscar Wilde to the Rolling Stones, made Chelsea their stamping ground over the years.
